Manuale d’uso / di manutenzione del prodotto Office Publisher 2007 del fabbricante Microsoft
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Microsoft Office Publisher 2007 September 2006.
www.microsoft.c om/office/p ublisher i Table of Contents Overview of New and Improved Features of Mic rosoft Office Pub lisher 2007 1 Create and Reuse High -Quality Publications Tha t Reflect Your Busi ness Brand .
www.microsoft.c om/office/p ublisher 1 Overview of New and Improved Features of Microsoft Office Publisher 2007 W elcome to Microsoft ® Office Publi sher 2007. Thi s guide provides an overview of O ffice Publish er 2007, the desktop publi shing and marketing materi als solution for the 2007 Microsoft Office system .
www.microsoft.c om/office/p ublisher 2 Create and Reu se High-Quality Publications T hat Reflect Your Busines s Brand Unless you are starti ng a new business, you are likely to have an established brand identity for your busi ness, such as a busi ness logo, color scheme, fonts, and business informati on (your tagline and address, for exam ple).
www.microsoft.c om/office/p ublisher 3 Im proved! Quickl y build custom collat er al such as a data sheet, directo ry , or catalog for distri bution to a targeted cli ent or client segment usi ng Catalog Merg e. The improved Catalog Merg e wizard st eps you through the process of merging text and photos from a dat abase to create your publ ication.
www.microsoft.c om/office/p ublisher 4 New! Office Publ isher T asks assist you with comm on Office Publi sher 2007 procedures for creati ng, publi shing, and distributi on.
www.microsoft.c om/office/p ublisher 5 Pack and G o improvements make it easier than ever to p rint Office Publisher 2007 files at commerci al pri nters. New! Apply an e-ma il templ ate to multipage publi cations — a newsletter , for example — and distri bute it as an e- mail message.
www.microsoft.c om/office/p ublisher 6 Contoso is currentl y preparin g for the annual Flower and Ga rden Show wh ere the company always gets leads for new cli ents.
www.microsoft.c om/office/p ublisher 7 Efficiently Create and Reuse High -Quality Publications That Reflect Your Business Brand If you are a small business owner or empl oyee, y ou pr obably find yourself juggling duties and accompli shing tasks that are not nec essarily in cluded in your job descripti on.
www.microsoft.c om/office/p ublisher 8 Easily Save and Loc ate Your Custom ized Templ ates When you have created or customi zed a template that is ju st right for your ne eds, you do not want to waste time tryi ng to locate it l ater .
www.microsoft.c om/office/p ublisher 9 Office Publisher 2007 in Action Eric P arki nson is Contoso Lands cape Des i gn’ s offi ce m anager . One of Eric’ s many duti es is sending out di rect-mail postcards for the Fl ower and Garden Show every year .
www.microsoft.c om/office/p ublisher 10 Figure 2: Categ orize and save modified or dow nloaded templa tes in My Templates for easy acce ss. Build Custom Materials fro m a Database Marketing material s, such as datasheets or catalogs, are often most effective when they are up to date and targ eted to a specifi c client or client segment.
www.microsoft.c om/office/p ublisher 11 Take Advantag e of Existing Cont ent Successful smal l businesses know how t o work smarter . Why re -create or spend ti me searching for desig n elements you u.
www.microsoft.c om/office/p ublisher 12 The improved integration of Office Pu blisher 20 07 with other Microsoft Office sy stem products and oth er popul ar progr ams enables you to copy and paste con tent from these other programs, as well as li nk or embed document s into your publicati on.
www.microsoft.c om/office/p ublisher 13.
www.microsoft.c om/office/p ublisher 14 Office Publisher 2007 in Action Sandra I. Martinez, resi dential accounts manager , uses Offi ce Publi sher 2007 to create a new show speci als sheet each day of the garde n show (she also s ends out a monthl y specials sheet to a targeted li st of high -end residential clients ).
www.microsoft.c om/office/p ublisher 15 Use Improv ed Layout and D esign Tools Whether you are starti ng from a templat e or a blank publi cation, you can further customize and refi ne your publication using th e collection of in tuitive design, layo ut, graphics, and typography tools in Office Publisher 2007.
www.microsoft.c om/office/p ublisher 16 Check Your Publications It is a good rul e of thumb to doubl e-check your wor k before printin g, publishing, or sending it as an e-ma il message. Office Publi sher 2007 provides tools that help you ensure that your publi cation is free of common errors.
www.microsoft.c om/office/p ublisher 17 Because Russell needs to pri nt a large numbe r of invitations and wants them to be of top quality , he plans t o have them printed at a l ocal commercial print shop. He uses Office Publisher T as ks to help him with the process, includi ng running the improved Design Checker .
www.microsoft.c om/office/p ublisher 18 Personalize Publications and Marketing Materials for Professional, Targeted Results Y our marketing efforts d o not end after you have desi gned and print ed yo ur materi al.
www.microsoft.c om/office/p ublisher 19 Figure 5 : Combine mul tiple lists within P ublisher. With Offi ce Publisher 2007 , you now can use tar geted lists from Office O utlook 2007 wit h Business Contact Man ager .
www.microsoft.c om/office/p ublisher 20 adding text and i mage fields, and compl eting your maili ng. Improvements in e -mai l distributi on and viewing, inclu ding support for sendin g multipage publi cations as a single - page message, make it easier than ever to distribute a pub lication as an e-mail messag e.
www.microsoft.c om/office/p ublisher 21 Measure th e Effectiveness of Your Marketin g Campaigns Improved Office Publi sher 2007 int egr ati on with Office Outl ook 2007 with Bu siness Contact Manag er.
www.microsoft.c om/office/p ublisher 22 Office Publisher 2007 in Action Each Flower and Ga rden Sh ow postcard that Eri c sent includ ed a tr acking code and promotional copy that encouraged cli ents to bring the postcard to C ontoso Landscape Design’ s booth and receive a free garden spade.
www.microsoft.c om/office/p ublisher 23 Easily Share, Print, and Publish Your Publications It is important to kn ow that th e materials you create can be easily shared i n the proper format, for the ri ght audience.
www.microsoft.c om/office/p ublisher 24 communicati ons that look as good as your printed marketin g materials — and are just as easy to create. Office Publi sher 2007 includes new tools to h elp you reuse your print publicati ons and send them as e-mai l marketing material s.
www.microsoft.c om/office/p ublisher 25 Office Publisher 2007 in Action Eric wants to publi cize the Flower and Garden S how onli ne and through e -mai l announcements to Cont oso Landscape Design cli ents.
www.microsoft.c om/office/p ublisher 26 Figure 8: Re use content wi th Office Publis her 2007. F or example, ch ange a four-page newslet ter to an e-mail mes sage just by chan ging the template.
www.microsoft.c om/office/p ublisher 27 Summary In today’ s competitive busi ness environment, keeping i n touch with existi ng clients and reaching prospective clients is essenti al to staying in busin ess; creating communicati on materials qui ckly and efficientl y , in-house, makes thi s easier .
www.microsoft.c om/office/p ublisher 28 Resources Fo r more in formation about Offi ce Publi sher 2007, please visit: http://www.microsoft.com/office/ publisher System Requirements Fo r complete sy stem requi rements, visit http:/ /www .
Un punto importante, dopo l’acquisto del dispositivo (o anche prima di acquisto) è quello di leggere il manuale. Dobbiamo farlo per diversi motivi semplici:
Se non hai ancora comprato il Microsoft Office Publisher 2007 è un buon momento per familiarizzare con i dati di base del prodotto. Prime consultare le pagine iniziali del manuale d’uso, che si trova al di sopra. Dovresti trovare lì i dati tecnici più importanti del Microsoft Office Publisher 2007 - in questo modo è possibile verificare se l’apparecchio soddisfa le tue esigenze. Esplorando le pagine segenti del manuali d’uso Microsoft Office Publisher 2007 imparerai tutte le caratteristiche del prodotto e le informazioni sul suo funzionamento. Le informazioni sul Microsoft Office Publisher 2007 ti aiuteranno sicuramente a prendere una decisione relativa all’acquisto.
In una situazione in cui hai già il Microsoft Office Publisher 2007, ma non hai ancora letto il manuale d’uso, dovresti farlo per le ragioni sopra descritte. Saprai quindi se hai correttamente usato le funzioni disponibili, e se hai commesso errori che possono ridurre la durata di vita del Microsoft Office Publisher 2007.
Tuttavia, uno dei ruoli più importanti per l’utente svolti dal manuale d’uso è quello di aiutare a risolvere i problemi con il Microsoft Office Publisher 2007. Quasi sempre, ci troverai Troubleshooting, cioè i guasti più frequenti e malfunzionamenti del dispositivo Microsoft Office Publisher 2007 insieme con le istruzioni su come risolverli. Anche se non si riesci a risolvere il problema, il manuale d’uso ti mostrerà il percorso di ulteriori procedimenti – il contatto con il centro servizio clienti o il servizio più vicino.
